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Convém Supermercados Supermarket Leverages AxxonSoft’s Video Analytics to Improve Retail Security and Operations

A leading Brazilian supermarket chain, Convém Supermercados, strategically leverages advanced technologies in commercial security systems and video surveillance to fortify its retail environment, enhance customer experience, and gather valuable data for marketing goals.


Hakuo Supermarket Chain, the parent company of Convém Supermercados, was founded in 1964 as a small warehouse in Piracaia, a municipality in the state of São Paulo, Brazil. Over the years, the company grew and expanded, eventually becoming a supermarket in 1972. Now, with strategic locations and a focus on differentiated products, Convém Supermercados is a regional leader that operates three stores in different municipalities and offers online shopping services. 


As a bustling supermarket, Convém Supermercados faced several challenges, such as: 

  • Ensuring customer safety: With a high foot traffic, it was crucial to maintain a safe environment and prevent theft and robbery. 
  • Queue management: Efficiently managing checkout queues was vital to reduce waiting times and improve the shopping experience. 
  • Data-driven decision-making: Leveraging intelligent video analytics is essential for collecting and analyzing customer behavior information to optimize operations and marketing strategies.

Axxon One VMS

Convém Supermercados

Partners (integrators & distributors)
HD Computers


Features & Analytics:
LPR, Retail Heatmap, People Counting, Intelligent Search


To address these challenges, the company implemented a comprehensive video surveillance and analytics system using the AxxonSoft software platform. The solution consists of the following components. 

Hardware: The system comprises 235 cameras from different manufacturers, including Samsung, Giga, and Intelbras. These cameras are strategically placed throughout the supermarket premises to ensure comprehensive coverage. 

Software: Axxon One VMS provides multiple features to enhance security and customer experience. These include: 

  • LPR License Plate Recognition: Integrated LPR technology allows the security team to detect and track vehicles associated with criminal activity. 
  • Heat Mapping: Using heat map analysis, Convém Supermercados gathers statistical data on shopper movement and behavior within the store. This information helps optimize store layout and planning. 
  • People Counting: Video analytics accurately counts visitors, providing insights for staffing, inventory management, and targeted marketing campaigns.
  • Intelligent Search: With advanced filters and search capabilities, security personnel can quickly find specific people or incidents, which makes it easier to investigate and take action when necessary.

Results and Benefits

The implementation of AxxonSoft’s VMS with advanced video analytics, including motion store heatmap and people counting, has brought numerous benefits to Convém Supermercados. The system boosts security by monitoring and identifying suspicious behavior in real time, enabling proactive intervention and ensuring the physical integrity of shoppers and staff. It also facilitates investigations, which in turn helps develop and implement measures to prevent further incidents.

Data collected through intelligent video analysis, such as motion heat mapping and people counting, enables Convém Supermercados to optimize store operations, reduce wait times, and improve overall client satisfaction. This data also helps better plan marketing campaigns, point-of-sale promotions, and inventory management, resulting in increased customer loyalty and sales.