Axis Communications, a world leader company in IP security products, conducted seminars in the conference hall of Tatiana Hotel, Moscow, on 21st and 22nd of November. Having an ADP partner status for Axis, Axxon (former ITV) presented its new top product line including the innovative Axxon Professional intelligent video surveillance system.
Axxon (former ITV) and Axis Communications have a long and successful collaborative history. Both companies position themselves as developers, so the relationship becomes even more valuable for them. Axis Communications has interest in its IP products integration into security systems developed by Axxon (former ITV). From the Axxon (former ITV) side, such an integration is carried out, and recent Axxon (former ITV) products support virtually all models of Axis IP cameras and video servers. Friendly and trustful relationship between two true market leaders led to a common seminar for priority partners of both companies. 40 Level II partners took part in the event – mostly installers/integrators of security and video surveillance systems, and ten reseller companies were present.
The Axxon (former ITV) products presentation invoked great interest among seminar participants. Alexander Chizhov, Axxon (former ITV) Video Solutions Development Director, presented three products in person: Intellect integrated security system, Axxon Professional intelligent video surveillance system and SmartVideoIP boxed surveillance solution. The innovative features of Axxon Professional and global advantages of Intellect platform were further discussed informally during coffee breaks.
The most discussed questions were related to image processing technology applied for facial and vehicle license plates recognition (LPR) in Face-Intellect and Auto-Intellect systems. Another popular topic was context video search applied in innovative Axxon Professional video surveillance system. "This system, – emphasizes Alexander Chizhov,– is the first one to embody true digital approach to video surveillance. And this is mostly because of the intelligent search engine capable of split second retrieval of the needed video frame".
This is the first Axis Communications seminar in Moscow, and it marks a great attention to Russia that is planned to be paid by the company. Peter Lindström, head of Axis Communications Regional Department for Nordic, Baltic, CEE and Russia, stated that Russian version of the company website is already working, and since the nearest future all Axis products will include Russian interface and user documentation. Stanislav Guchia, Axis Channel Manager for Russia and CIS countries, shared the company plans to widen its presence here.
Recent market trends in IP and global policy of Axis Comminications have been discussed during the seminar. Kent Fransson, Axis Communications Product Manager, told the audience of recent and future Axis products and demonstrated possibilities of the newest Axis 212 PTZ IP camera provided with 3 Mpix CCD. The camera itself is far from being usual PTZ one. It provides 180° scene view and one - click zoom, pan or tilt of its 640 x 480 output. But there are no wearable mechanical parts inside thus providing the optimal price/quality rate for customers. Kristina Tullberg, Sales and Marketing Depts. Coordinator, gave the details of marketing plans and events for the nearest future.
Peter Lindström considers the market future to be IP despite to its relatively small share compared to analog. "Mentioning IP segment, – he noted, - we speak of open standards that provide seamless integration of products into different systems and high level of product compatibility. Bright future for IP technologies has been proven by numerous research investigations conducted by such renowned companies as IMS Research, JP Freeman Co., Frost & Sullivan" (see the graphs). Axxon (former ITV), in its turn, carefully monitors market trends to carry out its proactive approach – and making corporate accent on IP technologies as a result. Now the Axxon (former ITV) systems installers can use a wide variety of IP equipment being fully integrated into Axxon (former ITV) security/surveillance products.